From November 12 to 14, the most influential commercial vehicle event in Latin America, the National Association of Commercial Vehicle Manufacturers of Mexico (NACVM), was grandly opened in Guadalajara, Jalisco. Sinotruk took part in the exhibition with a variety of core products, and became the focus of the exhibition by creating an immersive exhibition space centered on “Reliable and Efficient Experience”.
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Sinotruk has carefully planned the whole vehicle display area, intelligent interconnection system experience area, after-sales and spare parts service area and other multi-functional boards, realizing the in-depth docking between the brand's technical strength and customers' actual needs. The exhibition area focused on displaying a number of main models, including TX mixer trucks, TX dump trucks, MAX tractor trucks, TS7 gas trucks, TX cargo chassis and electric refrigerated light trucks, which comprehensively covered the key application scenarios of logistics transportation, long-distance trunk routes, engineering and construction, and heavy-duty mining transportation, so that customers could intuitively feel the reliability and economic advantages of the vehicles in the efficient transportation.
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The interactive experience link becomes the highlight of the exhibition. The interactive zone for heavy-duty working conditions focuses on the power output and chassis strengthening advantages under the complex operating environment, and the technical team helps customers understand the high strength adaptability and stability of the vehicle through physical simulation and professional explanation. The Simulated Driving Experience Zone adopts an immersive simulation system to restore a multi-scene operating environment, allowing customers to experience the operating experience under different working conditions and providing intuitive reference for purchasing decisions. The after-sales and spare parts service area shows the spare parts supply system and a number of customer protection mechanisms, which further consolidates the brand promise of “high attendance rate and high cost-effectiveness” of Sinotruk.
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This exhibition is not only a concentrated demonstration of the products and service capabilities of Sinotruk, but also highlights its sincerity and determination to continue to cultivate the Mexican market. In the future, Sinotruk will continue to deepen its “localization” strategy, and assist the green and efficient development of regional transportation with the power of China's smart manufacturing.